Why ABV Matters in Whisky

ABV (Alcohol by Volume) has a significant impact on how whisky tastes, feels, and develops in the glass.

Higher ABV, More Flavour

Higher strength whiskies often carry more flavour compounds, delivering greater intensity and texture.

Lower ABV, Greater Accessibility

Lower ABV whiskies can feel smoother and more approachable, especially for casual or newer drinkers.

Water as a Tool

Adding water allows drinkers to control the experience, unlocking aromas while reducing alcohol intensity.

Choosing the right ABV is about personal preference — not right or wrong.